What does getting a quick bite to eat say about
your beliefs, political alignment, and code of ethics? Hopefully, not much. But
more and more, as suspect business practices are exposed and controversial
views are publicized, we need to take a look at where we stand in our
involvement with different companies. The other day, as I was walking in the
mall with my brother, I seriously considered this dilemma. I casually suggested
we stop at Chick-Fil-A for some fries and a lemonade; he immediately shut me
down, citing the news of the owner’s denouncement of gay marriage, a story that
had circulated a couple years back. To be honest, I had forgotten about that
and I’d eaten there repeatedly during those years. He had decided to boycott
the restaurant chain entirely, but I was less convinced.
Did my choice really hold any weight? Could I
really affect the owner I wanted to hurt? I didn’t see how someone not buying a
chicken sandwich could at all combat homophobia. I was doubtful that my
purchasing behavior would take a toll on already wildly rich and successful
man. On top of that, wouldn’t impact on the business first reach employees at a
lower paygrade? What if, in trying to take down a homophobic corporation we
cause the unemployment of a gay person who is already disrespected and
ostracized by their place of work? This got me thinking about how useless
consumer activism can sometimes feel.
I had already experienced this feeling of
futility. When I heard Nestle had been bottling water in California in their
time of drought, I decided to attempt a boycott of their products. It went
well, until I realized that their dog food, kitchen equipment, and bullion
cubes were already sitting in my house. This just repeated itself a month or so
down the road, when I heard that Unilever was dumping waste in the water supply
of poorer areas in India. I tried to stop my use of this company, until I
learned how much I relied on their products every day. I finally found that
these boycotts were unrealistic. Yes, most big corporations have methods I
would never agree with. Still, I’m sure that is the case with most of the
businesses I buy from every day. Who am I to tamper with industry?
I didn’t have an answer for my issues with all
these groups, but I did have an answer for my brother. We didn’t go to eat at
Chic-Fil-A then, and I haven't eaten there since. I decided that
buying-behavior activism is all in perspective. I may not be doing much to the
corporation, but I can’t expect to. If I choose to not eat at a restaurant, I’m
making that decision based off of my personal opinion on the owner, not because
I expect to make change. And that’s okay with me. I’ll do my part, and when
people ask, I’ll tell them: if it’s difficult to stomach, let it go.
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